The people who are crazy enough to think they can change the world are the ones who do.
— Steve Jobs
cold case - noun: an unsolved criminal investigation (as of a homicide or abduction) that has stopped being actively pursued because of a lack of evidence.
//The case is pursued diligently by various detectives, but eventually abandoned and filed away among other cold cases.— Jonathan Yardley, The Washington Post, 9 Feb. 2014
What exactly is 'Crack A Cold Case'?
A Campaign pleading to the public to assist because SOMEONE KNOWS SOMETHING.
New information=new evidence= cold case becomes active again = Our mission.